As part of its ongoing ShareTheCare initiative, Philips Avent has launched a campaign video for Breastfeeding Week 2024, aiming to connect with new parents and their families nationwide.
The latest campaign from Philips Avent highlights the often solitary and demanding journey of motherhood in India. It showcases the sacrifices mothers make to provide the best for their children, often setting aside their own needs due to strong familial values. Philips Avent’s commitment goes beyond the well-being of babies, designing products to support the entire family. By fostering a sense of community, these products help families actively participate in the motherhood journey, creating a nurturing environment for both mothers and children.
The video begins with three mothers tenderly cradling their babies and sharing their personal breastfeeding experiences. In separate rooms, their husbands and families watch via a live feed, listening as the mothers discuss the joy and importance of breastfeeding. They talk about the bond it creates with their babies and the nutritional benefits of breast milk. However, they also candidly discuss challenges like initial struggles with latching, soreness, and physical strain.
As the mothers share their stories, the film captures the reactions of their husbands and families, showing a mix of empathy and frustration at being unable to directly alleviate their loved ones’ difficulties. Moved by their spouses’ sincerity, the scene transitions to a heartwarming gesture where a husband surprises his wife with a Philips Avent Electric Breast Pump. The cameras capture the emotional moment as the mothers’ faces light up with appreciation and relief.
Vidyut Kaul, Head of Personal Health for Philips Growth Region, commented on the campaign video: “At Philips, we are dedicated to supporting mothers every step of the way. This campaign video is more than just a social endeavour; it’s a reflection of our commitment to supporting families. Our Philips Avent range of products is designed for comfort and convenience, empowering mothers to nourish and care for their babies with ease. Through our #ShareTheCare initiative, we aim to create a supportive community where families can thrive, enhancing the breastfeeding experience and fostering strong bonds between parents and children.”
Breastfeeding is a remarkable journey, and Philips Avent is committed to enhancing this experience for mothers across the nation. With innovative products and initiatives like #ShareTheCare, Philips Avent empowers families and celebrates the invaluable bond between parents and their children.
