Dubai, United Arab Emirates – The Middle East’s inaugural Baby Expo concluded successfully, drawing over 11,000 attendees and fostering a vibrant community for families and expectant parents. The event was graced by VIP guest Her Excellency Hessa bint Eisa Buhumaid, Director General of the Community Development Authority (CDA) in Dubai.
Held on May 24-25, 2024, at the Dubai World Trade Centre, the expo featured 165 brands from 28 countries, showcasing products for babies, toddlers, and mothers. Attendees explored and tested products, benefitted from exclusive deals, and received goody bags with vouchers and products. The event included educational sessions, celebrity interviews, family-friendly activities, sensory activities, and baby massage sessions.
Ashleigh Lloyd, Co-Founder of Baby Expo, remarked, “Our first Baby Expo Dubai has been a phenomenal success, bringing together families, expectant parents, brands, and experts. This event empowers parents with vital information to make informed decisions for their family’s well-being. We are delighted by the overwhelming success and positive feedback and look forward to welcoming everyone again next year.”
Highlights and Key Sessions
The expo featured celebrity speakers like Kris Fade, Joelle Mardinian, and Russell & Lindsey Kane. Over 90 expert speakers delivered panels and discussions on baby care, first aid, breastfeeding, and more. Sessions were held on the Main Stage powered by Aveeno Baby & Johnson’s Baby, the Bloom Expert Education Stage, and the Expert Education & Interactive Workshops by King’s College Hospital London.
Business and Networking
The Baby Expo Business Breakfast brought together industry professionals to discuss the future of the maternity, baby, and toddler industry, exploring opportunities, challenges, and key market trends. The Mumpreneur Collective provided a platform for entrepreneurial mothers to share insights and support each other.
Product Launches and Innovations
Several new brands and products debuted at the expo:
– Cybex unveiled the Avi Spin stroller and the Lemo Learning Tower.
– Hum Mum by NextGen introduced healthy baby food puree pouches and biscuits.
– Shein soft-launched the Cozy Cub organic cotton babywear line.
– Nabi Baby showcased organic silk and Merino wool babywear.
– My Art Pix launched a unique pregnancy journal.
– Baby Basics presented silicone feeding sets.
– JOLT wellness supplement by Lindsey Kane and Russell Kane.
– Estelle & Thild by Skin Food ME, a certified organic skincare brand from Sweden.
– Active Mama Workout introduced an online fitness and support program for mothers.
Market Trends
Research commissioned by The Baby Expo revealed that parents spend an average of AED 98,880 during their child’s first year, highlighting significant market opportunities. The baby product market is projected to reach $168 billion by 2032, driven by rising demand for baby products, equipment, and services.
Sponsors and Partners
The Baby Expo was supported by prominent brands, including:
– Main Stage Powered by Aveeno Baby® and Johnson’s Baby®
– Babyshop – Baby & Parenting Partner
– Bloom – Expert Education Stage Sponsor
– Platinum Sponsors: Dabdub and King’s College Hospital Dubai
– Gold Sponsors: Stokke, Nabi, Bimbly, No More Lice, and Shein
– Cybex – VIP Influencer Lounge Sponsor
– Dubai Cares – Charity Partner
– Fade Fit – Strategic Partner
– Qidz – App Partner
Looking Ahead
Plans for The Baby Expo 2025 are already underway, promising more exciting features and opportunities for parents and brands worldwide.
