MORGANTOWN, Pa., Aug. 27, 2024 /PRNewswire/ — Joie, a leading international baby gear brand and the top car seat brand in the UK, is making its debut in the United States. With over ten years of experience in high-quality design and engineering, Joie has provided reliable baby gear to families in over 100 countries. Now, Joie is excited to introduce a new collection of car seats, strollers, and soon-to-be-launched in-home products to American families.
Introducing the Worry-Free Baby Gear Collection
Joie’s new U.S. product line features innovative, safe, and stylish baby gear designed to grow with children from infancy to toddlerhood and beyond. The range includes car seats, boosters, strollers, travel systems, baby carriers, and home gliders and rockers. Prices for these items will range from $70 to $450, with the full collection being released throughout the rest of 2024. The products showcase a European-inspired color palette and feature names inspired by botanical herbs and spices.
“Parenting is the most important job in the world. Parents need gear that not only helps them do their job but ensures family time is safe, smooth, and enjoyable,” said Shannon Jacobson, Joie’s Senior Global Brand Director. “Our success worldwide demonstrates our commitment to providing baby gear that is both trustworthy and stylish, while remaining affordable. We are excited to bring this to families in the U.S.”
Current Product Line
nutmeg™ and mint latch™ Travel System ($449.99): A lightweight, flexible travel system featuring a base-free infant car seat with rigid LATCH connectors for easy one-second installations, suitable from birth to 30 lbs. The nutmeg™ stroller, which folds with one hand, is suitable from birth to 50 lbs. The stroller is priced at $199.99, while the mint latch™ car seat is $249.99.
chili spin 360™ ($299.99): An affordable rotating 2-in-1 convertible car seat that can turn backward, forward, and in any direction, simplifying the process of loading and buckling children.
hazel™ Height-Adjustable 3-in-1 Stroller ($329.99): A versatile stroller designed for outdoor use, featuring four recline options, three adjustable seat heights, ventilated canopy windows, and large all-terrain tires.
ginger™ Height-Adjustable Pramette Stroller ($269.99): Designed to grow with a child from infancy to toddlerhood, this stroller includes an integrated carrycot for ergonomic, lay-flat positioning for newborns.
Coming Soon
rue™ Infant Car Seat with Anti-Rebound Base ($134.99): One of the lightest infant car seats available, featuring side impact testing.
tansy™ Lightweight Umbrella Stroller ($89.99): A compact, umbrella-style stroller that folds easily for storage and is ideal for travel.
In-Home Swings, Rockers, Baby Carriers, and Highchairs: These will be introduced later this year.
Claire Smith, CPST, Child Passenger Safety Advocate for Joie North America, expressed enthusiasm about the new product development, emphasizing the adherence to industry guidelines and the high expectations of modern parents. “Our products not only meet safety standards but are designed to be easily understood and relied upon by parents.”
Availability
Joie products are now available at joiebaby.com/us and online at Target.com and Babylist.com. Starting September 1st, select items will also be available exclusively in-store at most Target locations. Notably, the nutmeg™ and mint latch™ travel system ($449.99) will be available exclusively in a maple brown color both online and in-store at Target.
